Condominiums first step to homeownership
in most major centres, says RE/MAX
Mississauga, ON (November 1, 2010) –
Given serious escalation in detached housing values,
condominium apartments and towns have now emerged as the first step to homeownership, says
RE/MAX Ontario-Atlantic Canada.
Affordability has fuelled buying activity across the board, according to the 2010 RE/MAX Condominium
Report, highlighting trends and developments in eight Ontario markets and one in Nova Scotia.
Condominiums now represent one in every three homes sold in the Greater Toronto Area; close to one
in every four homes sold in Ottawa and Hamilton-Burlington; and almost one in every five homes sold in
London, Kitchener-Waterloo, and Collingwood. The trend has translated into a solid upswing in unit
sales activity, with 78 per cent of markets posting an increase in year-to-date sales (January –
September 2010 vs. 2009)—with percentage gains outperforming overall residential sales in most
markets examined.
“As one of few affordable housing options available to first-time buyers, the concept is poised for
dramatic growth in years to come,” says Michael Polzler, Executive Vice President, RE/MAX Ontario-
Atlantic Canada. “The lifestyle has also gained a foothold with younger, hipper audiences, as the
definition of homeownership evolves with the changing demographic. Dreams of the small home with a
white picket fence are being replaced by the funky loft apartment in close proximity to shops,
restaurants, and entertainment.”
- more -
Market 2010 2009 % +/-
Ottawa 2,799 2,501 11.9%
Thunder Bay 48 50 -4.0%
Collingwood* 246 230 6.9%
Barrie 236 234 0.8%
Greater Toronto 22,499 20,362 10.4%
Hamilton-Burlington 1,969 1,858 6.0%
Kitchener-Waterloo** 811 752 7.8%
London 1,246 1,205 3.4%
Halifax-Dartmouth 562 579 -2.9%
Source: Local Real Estate Boards, RE/MAX
CONDOMINIUM UNIT SALES – YEAR-TO-DATE (SEPT.)
*Georgian Triangle **August Statistics
RE/MAX 2010 Condominium Report…2
Other factors that support an escalation in condominium sales include an expanding population base,
especially in areas like Barrie which saw a 21 per cent increase in the 2006 census. Immigration and inmigration
will also play a role, with at least half of new immigrants settling in Ontario – and more
specifically, the Golden Horseshoe. Urban renewal and intensification also add to the mix, drawing
younger purchasers to the downtown core of major urban centres.
While the greatest activity continues to occur in the lower price points—under $200,000 in areas like
Ottawa, Barrie, and London and under $300,000 in Toronto and Collingwood—luxury product is also
attracting more affluent empty-nesters and retirees to the maintenance-free lifestyle. Condominium
sales in the GTA over the $1,000,000 price point have seen a 49 per cent increase year-over-year, while
condos priced in excess of $450,000 in Ottawa have seen sales jump 72 per cent compared to the same
period in 2009.
Investors are also an active part of the equation, spurring demand for entry-level resale product in
college and university towns like London, Kitchener-Waterloo, and Barrie—in the hopes of cashing in on
student housing. New construction in major centres has also experienced an increase in investment
activity—with the vast majority of units in Toronto’s downtown core purchased by Asian and Middle
Eastern investors as a long-term hold.
“Unlike 1989, when a flood of new condominium listings wreaked havoc on the market, these
purchasers are in for the long haul,” says Polzler. “Leverage is not a factor, with most paying cash for
their units. If they can’t sell their apartments, they’re more than prepared to rent them out. “
RE/MAX is Canada’s leader with over 18,000 sales associates situated throughout its more than 690
independently-owned and operated offices in Canada. The RE/MAX network, now in its 37
th
New Condos in Mississauga
